ADVERTISING IN
CHATGPT
Your ad, right
below the answer.
Your ad may appear beneath a ChatGPT answer. See an example of the placement here, then the steps below for how it works.
Ask about advertising
What I measure: The businesses the answer names on its own. Paying for an ad does not buy a place in that answer.
The business and answer are fictional. OpenAI controls the actual ad layout. Rules checked on 2 October 2026. Sources: ads in ChatGPT, availability and eligibility rules.
How it works
Advertising on ChatGPT, step by step.
OpenAI is still testing the platform and its rules can change. I check them again before setting anything up.
Paid visibility alongside recommendations
OpenAI currently lists self-service Ads Manager access for businesses based in the UK and the US. An ad is a paid placement alongside the conversation. It does not buy a mention in ChatGPT’s answer. Account access and ad approval are separate checks.
- UK and US availability
- Separate from recommendations
Below the answer, labelled Sponsored
Ads may appear below an answer, visually separated and labelled Sponsored. OpenAI says they do not influence the answer. Eligible Free and Go users may see them; Plus, Pro, Business, Enterprise and Edu accounts do not.
- Below the answer
- Clearly labelled
- Free and Go
Conversation intent and location
Relevance depends on the conversation, your ad and landing page, context hints and targeting. You describe relevant situations rather than relying only on keywords. Location options vary by country. Broader account signals may be used where personalisation is enabled. Advertisers do not see people’s chats.
- Conversation context
- Location where supported
- No access to chats
Check your category and market first
Eligibility rules differ by category and country. Health, financial and legal services can have additional restrictions or approval requirements; not every business in those sectors is eligible. Political advertising and several other categories are prohibited. I check your specific offer before setting up an account.
- Market-specific rules
- Restricted categories
- Eligibility first
Your account, with OpenAI billing you directly
You set up the account for your business, add your payment method and invite me to manage it. OpenAI bills for delivered ads. Campaign options include payment by impressions or clicks. I confirm the current minimum budget and payment terms before you start.
- Your business account
- Pay OpenAI directly
- Impressions or clicks
Verification, copy, tracking and reporting
I help with verification, write the ad copy, set up OpenAI’s tracking on your website and check access for its advertising crawler. I then report ad performance separately from organic recommendations. My setup and management work is billed separately, with terms agreed in writing.
- Ad copy
- Website tracking
- Performance reports
